[scrabble]

I caught on to that about halfway through the article -- as I'd imagine most readers did.

It seems a bit much to me. Someone from Shopzilla responded in the comments with an apology and explanation of what had happened. Seemed good enough for me, mistakes do happen and I'd be surprised if this was started by Shopzilla with malicious intent.

[darkarmani]

> We flag up thousands of backlinks that are potentially spam

I don't know if this is good enough. Isn't he basically admitting that they send out thousands of C&D orders for linking? He's just apologizing for picking on someone with the means to fight back against this bullying.

[notatoad]

Yeah, that sounds like a pretty bullshit apology. He's admitting that this is standard practice for them, and apologizing for getting caught.