[tptacek]

You can't create a gender-specific role in your company and then hire for it.

What you can do is gender-specific lead generation. Create a role that's not gender specific, then market the role (news flash: tech hiring is marketing) using women as a target market.

This process doesn't guarantee you women for your roles. At your scale (and ours) there's nothing you can do about this. You're going to have more men than women. When you hit the scale of, apparently, Etsy, you can start to see demographic shifts in your company that correspond to how you market your openings.