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by shawnreilly 4814 days ago
The value prop for App.net (in my opinion) relates to User Privacy. This all ties back to the "You are the Product" model of existing Social Networks that leverage the Advertising Industry as their core (or secondary) revenue model. The implication here is that the User's Privacy is being subverted during the process of collecting and storing User Related information/data for 3rd party entities, which are usually Advertising related. This information is then commonly used to provide more personal or relevant Ad's, which in theory should increase ROI / Conversion. Not everyone will agree with the implication stated above, as a Privacy Policy does explain this process, and thus it is assumed that the User is Aware of this (and therefore must agree with it to be using the Service).

With this said, the Value Prop for App.net is to build your App on a Platform that leverages a Business Model that does not relate to User Privacy in any way. In theory, this should allow you to build your App in an Ecosystem that provides more respect to User Privacy. Furthermore, the User Experience should be better because there are no Ad's interrupting the consumption of content and/or taking up screen real estate.

But here's the Kicker; Even though I do see this as a positive thing, and I believe I do understand the value prop, I still don't see it as a viable alternative to App Development in a world where the Freemium Distribution Model has skewed the User's Perception of "worth". So while the App.net Model does provide some cool and interesting alternatives relating to User Privacy and User Experience, it also (on the flip side) makes it impossible to release a "Free" version of your App, simply because Users must pay to use the Platform it's built on. And for me this is a big deal, because most of the feedback I get during customer surveys and validation indicates that they want a 'Try before you Buy' type of Model. Most Users simply won't pay for something when there are free alternatives available. The end result being, if you Develop on App.net, you are Developing specifically for App.net, as your ability to acquire new organic users outside of the App.net ecosystem is greatly compromised.

Even with this said, I commend Dalton Caldwell for taking a stand and building something new that provides alternatives to other Platforms. If I ever find myself developing a Paid App targeted towards a curated User-base of Users that don't mind paying for stuff, then I'll definitely be looking at App.net