[jamornh]

Ah, I did not realize that the Blade is not yet available in the UK. Thanks for the correction.

If this was planned by Razer as a marketing trick then it is quite elaborate, although completely possible. There seems to be several hundred people on the comments who mentioned they made purchases and some would even cancel their order.

In order for this to be staged they would have to limit the number of times that the code could be used (allowable "loss" budget? max number of uses?) and then pretend to realize the mistake and take the site down at the right time (maybe when the "loss" reached a certain amount.) I guess it isn't completely inconceivable... but if that's the case, well-played Razer.

[notactuallyme]

I'm not sure it's really that complex, in their statement they've announced they will honour one purchase per person, not bulk buys, and it's quite easy to limit how many people make purchases either by manually watching it, or even with a little bit of code to kill it after X sales. Regardless, I either respect Razer for their pro-customer decision, or for their marketing idea, either way.

(And I don't think the Blade will ever be available outside North America. It's an irrelevant product that they created as a marketing gimmick.)