[pifflesnort]

> It's a somewhat common stance from people who haven't worked in consumer web before to assume that these strategies are the result of arrogant people looking down and disrespecting their user base. The reality is that no one I know assigns any value judgment to any of these observations - but we will follow where the data leads us.

You can either target the high road, and the customer base (and margins) that come with that, or target just the data while aiming only for mass appeal. I've always worked for companies that target the high, but to each their own.