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by funtober 4807 days ago
We recently had an internal debate about whether the anti-hyphen bias extends to the rest of the url. We haven't tested it though. I'd be curious if anyone has ...
2 comments

You mean like

http://example.com/something-about-something ?

Matt Cutts actually recommends using hyphens in this case:

http://www.mattcutts.com/blog/dashes-vs-underscores/

Thanks for the link! Very helpful. However, my own searching suggests Google treats /something-about-something/ similar to /somethingaboutsomething/. So it isn't a perfect example. If the same content is on both url's, would one always win?

Our own debate was whether to hyphenate a two word phrase in the directory structure: /kitchensink/whatever/ vs /kitchen-sink/whatever/. So we had to do a similar debate as the domain hyphen analysis. Spam signal/Google treatment vs. User Convenience vs. Does it really matter.

The suspected reasons to why there's an anti-hyphen bias (primarily, fakers trying to capitalized on well-known non-hyphenated names) don't seem to apply for the rest of the url. i.e. a legit brand has no control over what a spammer does with an impostor domain, but the legit brand has complete control over what their own url structure looks like
Good point as to domain credibility. But I have to admit that I groan whenever I see a legit brand with a url that is: .com/our-red-widgets-are-perfect-for-your-classic-1957-red-chevy/

The sheer number of people doing it makes me wonder if at some point they'll implement it, if they haven't already.