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by ssharp 4806 days ago
> I agree with you that perfect sizing is the future of fashion retail--especially online.

This assumes we don't go through another 90's-era fashion trend where very baggy clothes were extremely popular. Who cares if something is a perfect fit if it's going to be parachuting all over the place? Currently, trim fits are very much in style and require more precise sizing, but that's not guaranteed to remain the trend.

With some clothes, suits for example, you could argue that a custom fit will always be in style, but I'm not sure if that's enough evidence to support a blanket statement that the future of online fashion retail is custom sizing.

(Warning, I'm coming entirely from a male-perspective and do realize that women's fashion tends to require more precise sizing and is also a substantially larger market.)