[film42]

I believe we all make this mistake, event outside of startups. Think way back to middle school when you had a crush on that girl or guy and everything seemed perfect, and you were in love, but they didn't know it yet. All the signs were pointing to, Go for it! But you still waited months and months developing in your mind a perfect moment where you would ask them out, and they would say, "Yes!! I've been waiting for you to ask me forever!!" Then, you finally get enough courage to ask the question, just to get shut down.

A 10% positive response is often enough to ignore the other 90%. It's something we're all working on.