[larrys]

"I found this out by spending $100"

"The target audience for Rewire Attire, the high end fashion marketplace, was women with enough money to afford high end fashion and that are young enough"

Not so fast. Forgetting even the small sample size and methodology I'm wondering whether the OP did any other research at all? And "sharing measurements" is only 1 factor in making this business a success.

Additionally no reason that they couldn't have forked/morphed/pivoted the model built to some other group (say the men who buy custom made suits for thousands - not saying that would or would not work but even if OP is correct about the market info (and I don't think enough research was done to prove out the point anyway) it could work in another group.)