[probably_wrong]

I'm guessing here, but if Glass delivers on its promises, it would be much more expensive not to develop for Glass.

I see it this way: if today everyone on the internet started using Adblock, and I mean every single internet user, most companies would still have a website, because the money they would be losing to the competition would be much more than the cost of keeping their servers up - it would just be part of the cost of the business, just like paying for ads now.

So coming to glass, if your competitor has an app in what promises to be the next revolution on computing, can you really afford not having a presence into that market?

[MarkLy]

That's a good point. Maybe this issue affects hobbyist developers more than anyone, but I think that's where the most innovative apps will come from.