[pekk]

You implicitly assume that it's better to have a larger count of apps ("much software"). Looking at current app stores, this isn't really true. Not only are most apps terrible or useless, but among the somewhat useful ones, most of them are copies of each other's functionality.

A hundred fart apps and ten todo apps might be 110 apps, but even taken together they aren't any better than just the best todo app.

[arrrg]

But encouraging free apps is such a backwards way of doing this. The free apps are (usually) crap, not the one you have to pay for!