[oacgnol]

It's not even marketing in my mind but a public obligation. If there is anyone who would be able to provide this service, it's Twilio. Agreed, hats off.

[icambron]

It's marketing, but it's not cynical marketing. It's the kind of marketing that should, in an ideal world, totally work. You prove you're a good, friendly company by doing good, friendly things.

[aith]

It's marketing. However, it's awesome to see them spend money to help people directly, rather than on advertising or something like that.