[jseliger]

We desperately need more women in tech and that's how we have been pursuing them, desperately. Women don't want to be treated differently and they don't want more focus put on them.

The problem is that I've seen a lot of articles about women in x (and x is often tech) end by saying that women need special programs and mentorship and opportunities and so on; am too lazy to dig them up now but chances are good you've seen them too.

The other issue is that if a specific company gets accused of a gender ratio imbalance, they can point at the special program and mentorship and opportunities as specific things, but it's very hard to show that the company is being "be more inclusive instead of polarizing."