[msandford]

This is terrible blog material because it's not something you can digest in five minutes or copy and use on your own startup.

But if you can take the time to figure out what he means you can use it to help judge your own creations and see where they are lacking.

[andorekandore]

In other words... it wasn’t designed very well...?

[msandford]

I'm not sure it was designed to be blog material. There's a fundamental difference between "A LIST OF 10 FUNNY CAT PICTURES" and "Internalize these 10 ideas to not suck as a designer"

[rahul_rstudio]

Well said. This article is meant to be useful, and act as a simple reference while designing your own products. And they are based on Dieter Ram's years of experience as a designer.

Just because, it's simple doesn't mean it's not valuable. The best experts I know make things as simple as they possibly can.