[csmatt]

I was at a Startup Weekend a couple weeks ago and had the opportunity to talk to one of the speakers about the UI I'd put together (his speech was on U(I/X)). I knew my landing page didn't look modern, but couldn't put my finger on the reason why. He asked some excellent questions that forced me to understand the principles and the site looked a lot better after a few tweaks.

It's easy to be a critic (especially of yourself), but it's so much more important to answer the question 'Why is this bad?'. It's difficult. I'm not aware of any AI that can do this. It's what separates us from the machines... for now :P