[jacoblyles]

We got this objection a lot. My father's generation has another 20 or 30 years of life expectancy given current technology. I think it's a little silly to write off a huge, underserved market because you only have two or three decades to sell to it. By that time, one ought to be able to move on to their second product.

Also, my father's generation is more used to paying for things of value compared to my generation. It could be a good market.