[hobs]

I like how an undergraduate neuroscientist takes the same approach I would to learning about the brain. Throw that fucker in Google.

[willismichael]

No! Please don't waste yet another super genius on an advertising company.

[xnxn]

The fucker being referred to here is the research topic, not the neuroscientist:

> After Salimpoor had the car epiphany, she rushed home to her computer and Googled “music and the brain.”