[mschuster91]

I absolutely hate push-ads and instantly remove any app using these. This is even worse than email spam because you can't filter it, and it plays in exactly the same ringtone as any other notification. So, because I (as a freelance web hoster) have to instantly react to any email coming in (might be from a customer with a server problem, at all), I am disrupted from what I'm doing by ADVERTISING. Makes me want to kill the one responsible for the interruption in the most violent way I can imagine.

So, here goes a big fk you to push ads! I can live with banner ads, startup ad screens or in-app purchases (yay for Real Racing 3!), but anything more intrusive than this SUCKS.

[beznogim]

"a strategy which goes beyond typical invasive ads"

Well, at least they are honest about it.

[Parseco]

Well, calling a spade a spade... Our point is, that when you opt to receive certain content (like say, goals or runs being scored in sports) you're more likely to value a brand for providing this info than one simply spamming you with adds. It's up to the company sending you push to send you only push you want to receive, otherwise it's just spam which might make you a former customer. We only supply the tech, companies/individuals decide what to do with it.

[mschuster91]

But most companies won't bother with differencing, that's the problem.