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by shiraabel
4814 days ago
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I looked for something that felt right for the brand. For my agency I wanted something masculine (we were all women), waspy (we were all Jewish), and sounded 100 years old (it's brand new). I told my friend who does naming that it should sound like 100 year old scotch. She came up with Hunter & Bard (hunting for leads sales & market, bard is the story teller which is how we do it). I was happy. My exact quote was, "I feel Blackwatch plaid all over" |
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