[jameswburke]

I have to agree with this. Yes, most people don't understand the enormous amount of data Facebook has, but in the next decade, it'll be common knowledge.

Between Glass and other projects, individuals will quickly realize how exposed they are and will either care (and these companies/groups will be forced to refocus on privacy like Facebook a year and a half a go) or everyone will just be 'OK' with it (like I am, I'm an open book, go for it).

I think sociology hasn't quite caught up with technology, and it'll be interesting to see where we go from here.