[pistacchioso]

oh, the irony. one line he says that he's a clever user that understands business, the other line suggests that what apple should do is change the filesytem. can you picture it? tim saying "one more thing to excite you" and announce a new filesytem instead of, say "Siri on your desktop"? I image 95% of the user base thinking "you updated the WHAT?!"

[0bit]

Which is why it is better to explain the benefits, not the features.

[stormbrew]

It would probably be sold more as a massive improvement in backup technology over time machine (which is already pretty nice).