[ultrafez]

Sounds like a very interesting idea, I look forward to reading the rest of the series. I would imagine that it would be a good way of getting new customers if you were running the business properly, since people can make their own judgment on how well they trust the business owners.

One very interesting effect of allowing anyone to become business contributors is how it could change staff recruitment - you'd have a way of finding candidates who had not only a proven track record of good work, but also have extensive domain knowledge.