[goric]

While I don't totally disagree, I interpret the "same thing" referred to in your quote and the "same reason" he's failing as two different levels of the concept of sameness. In my mind the insanity quote applies to a much stricter sense of repetitiveness (e.g. trying and failing on the same project/idea while using the same approach over and over) than repeatedly attempting to reach financial independence via different side projects.