[lnanek2]

> - Paid results absolutely do not take in to account a user's satisfaction.

I think he was referring to how the clicks on your ads are tracked and you have to pay more to get an ad in if it doesn't attract many clicks (and it doesn't place as high, and you may not even be eligible). This is a feature of AdWords advertisements.

E.g. You can say that if someone searches for cheese, then sees your ad you setup for that keyword, then doesn't click, then that ad was not good for them.

Google's write up is here: http://support.google.com/adwords/answer/2454010?hl=en > Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. ... > Higher Quality Scores lead to lower CPCs. That means you pay less per click when your keyword has a higher Quality Score. ... > Higher Quality Scores lead to higher ad positions. That means your ad can show up higher on the page when your keyword has a higher Quality Score.