Wait, "Deal" means paid placement and "Discovery" does not? Or is it the opposite? How exactly is it you think this is clear?
It is true that there is certainly plenty of 'old school' media that intentionally confuses the difference between paid-placement advertisements and editorial content too. And venues that do that are disrespected and considered deceitful too, even if there are plenty of them.
Sorry- my mistake.
In the US, the Sponsored apps were marked as sponsored. They could have been more clear about it, but you can see that. The others were just regular content for consumers to discover.
It is true that there is certainly plenty of 'old school' media that intentionally confuses the difference between paid-placement advertisements and editorial content too. And venues that do that are disrespected and considered deceitful too, even if there are plenty of them.