[zwieback]

Right now social media is probably not generating real revenue for the vast majority of companies. But the decision makers in those companies are probably like me: in their 40s, distaste for social media even if they are generally tech savvy.

Let the current 20-somethings become decision makers and my kids become consumers and it'll be a whole different story. And I'll be cursing from my rocking chair in the retirement home, maybe I'll even be sending incendiary tweets at that point.