[pidg]

Yes. I work for a national professional body - a membership organisation - and we generate business (i.e. new members) through social media. We also retain more members because we can subtly remind them of the benefits they get, and respond quickly to their customer service needs, through social media.

Twitter is perfect for raising brand awareness, dropping hints about the benefits of membership to non-members, and quickly resolving issues members are having.

We also use social media to position ourselves as being at the forefront of our industry by being the first to break news, RT things people wouldn't have spotted, provide practical advice and create debate via our blog, etc.

Works for us.