[njharman]

I work for the Austin American-Statesman news company in central Texas.

This is how our Internet Editor answered that question http://thequig.wordpress.com/2008/09/23/op-ed-how-the-states...

Here are the many twitter accounts our reporters use to distribute and collect news and information http://www.statesman.com/news/content/standing/twitter.html

The team I work for wrote a tool to aggregate/retweet tweets from our staff and "widgets" to display them on various pages of our websites. This is mostly used during major events such as SXSW, elections, or Longhorn Football games as a fast way to collect and publish news and tidbits from our staff in the field. And also, of course, to engage/serve the Twitter community with news and information.

In general Twitter is a communications tool. If your business benefits from communicating with its customers (not all do) then it can benefit from Twitter.

But, like all things, it takes effort and can be done "wrong". It, like all things, is not a silver bullet.