[ownagefool]

I worked for probably the largest hosting providor in the UK and directly worked on their email system which largely consisted of genric marketing emails.

They had a lot of data from these emails and it's hard to argue with the sheer size of the company, but data I'm pretty sure they didn't have is whether or not this type of behaviour turned off more customers than it turned on.

Like I said, it's hard to argue with the sheer size of the company but they were living off of momentum gained from companies which were bought, with churn rates forever growing in just about every brand.

While I'm not going to suggest this is all down to sending a few dodgy emails, it did feel like it had a lot to do with putting the marketing department before technical competency.