[cstejerean]

I'm not sure that I agree with the article. Perhaps Apple would have higher market share if the Macs were sold in more retail locations but I think this might drive customer satisfaction down. IMO Apple wants to control the distribution channel in order to create the right customer experience. I was amazed for example at how easy it was to purchase an iPhone and sign up for the service compared to the usual hassle of buying and activating a phone.

What I'd like to see (if anyone has any links, please do share) is the percent market share between licensed copies of Windows and licensed copies of OS X.