[shankar1221989]

Find a cheap resource who can do the sourcing work for you. I know startups who hire interns (for free!) and have got the database ready.

In your case, can you get a team of interns to get a list of hotels and the email ids of the right person (GM or atleast the front office manager) ready. Getting hold of 10K email ids is probably a weeks job if you get 2-3 interns.

Then there are these email marketing companies who give you free emails ( You are a startup, look around, you will find deals)..

In a week if you reach out to 10K hotels, even with a 0.1% conversion, you make some money. After you do it 3-4 times, you would start making enough money to start arranging your sales force.

PS : Interns in Eastern countries need to do live projects as a part of their MBAs. This helps them have a better chance of getting a job. I am personally employing couple of interns for totally different reasons. :)