[alexk]

Why do they really need to know whether I am male or female on sign up? And this "cloud" guy on their site is really scary.

[gpmedia]

The smurf/ghost or the guy to the right?

It seems that they recently added features for social interaction between the users. So they are either moving more towards being a social network or doing some kind of mix between a web desktop and social community... The sharing features are understandably quite interesting in this aspect...