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In the past week, I've experienced a fairly epic failure in the launch of a project of my own. Perhaps you can learn from it? I wanted to run a fundraiser for Syrian refugees, and I spent a lot of time with a mock-up product that fit my sense of humor (and that of several friends). I got the first 10 donors lined up, so I thought, now I should launch. I used GoFundMe for the project (http://www.gofundme.com/2d64j4), but I did very little initial publicity. I worked my email lists of potential victims and shared it via Facebook. Well, many of the original donors decided not to contribute and I only heard from two random donors that found my project via the FB shares. Out of 115 visits, I have three donors, whereas I originally only contacted 20 people, out of whom I received 10 orders. So, I would say that this is not the best way to launch. It's possible that I planned the entire project poorly, and I'm currently trying to think of other ways to tell the world about it. With tourist season starting here in Turkey (where I live), I would suggest contacting hostels and pensions that are advertising online. Pitch them directly and give them a trial. In my experience, there isn't a lot of planning ahead and I have been shuffled around as part of a hotel managers efforts to juggle their availability. Larger hotels surely have a solution for this, but small and mid-sized venues clearly don't. I encounter lot's of ledgers kept on paper, and little to no automation. Meanwhile, the owner has a laptop open on the desk displaying FB or an online game. So, I think you have a market here in Turkey, if you can convince them to pay the price. That would probably mean getting into the local language though. Good luck,
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If you are available maybe we can do something together in Turkey. We will be very happy to get customers there and our product works perfectly for the type of customers you're describing (small and mid-size, shitty tech solution to manage their property, tech-savyy employees)