[obviouslygreen]

Stopping after the first sentence, you have a point: This is not what I'd call a well-considered goal. It's just a number... unless there's more to it than "I like 90 more than 60," it's lacking any kind of reason or direction, which might explain why he's having such a hard time figuring out how to attain it. A goal that you'll be able to reach comes from a need or desire you can feel and likely articulate.

As for the rest... "money isn't everything" is such a situational and personal sentiment as to be worthless, especially in the context of someone who expressly states that more money is one of his goals.