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by scarmig 4814 days ago
As far as Che goes:

At this point, the Che portrait is sort of the reverse story of the swastika. The swastika started out as a symbol of something good and got turned into a symbol of something monstrous; Che started out as something monstrous and got turned into a symbol of something good. That good being, I suppose, a consumerist, photogenic representation of rejecting consumerism.