[doorhammer]

I don't know that it's a really great idea to throw Che's image into a page related to your product, just because of how polarizing a figure he is, but I'm pretty sure it's only there as a casual reference to "the revolution isn't dead, by any means," and doesn't really have anything to do with glorifying Che or otherwise calling him a "hero."

I could think of far more deplorable historical figures someone could stick a picture up of other than Che.

While I don't necessarily agree with his ideals, I can respect certain aspects of his persona and drive.