[trapper]

By reading books and simply regurgitating the most recent tagline of a management fad you are doing it wrong.

Business books are a primarily a source of other peoples failures and successes. Businesses have such a long gestation cycle that it doesn't make financial sense to make the mistakes yourself.

In those business people I have met that aren't well read, often times their entire business strategy could be drastically improved by reading a couple of seminal pieces. But, for them, ignorance is bliss. I know which one I would choose.