[huhtenberg]

It is not, actually.

A reasonable guess for "Sign in with your email" prompt is that you'd need to go through a typical account creation process using your email as a primary ID. In other words, the message looks like a synonym of "Create an account".

There gotta be more thought put into how to make people aware of Persona mechanism, because it is quite different from all existing sign-in options and it needs to be learned of explicitly.

[drdaeman]

But Persona is all about using your email as your primary ID.

Otherwise they'd just let you use keypair directly, without a hassle of having third parties (email providers) leasing you an identity.

[huhtenberg]

Believe me, _I_ know that. The question is how to word the Persona sign-in prompt so not to confuse an Average Joe.