[cjbprime]

It's not my field, but by "worldwide license" I meant a single lump sum that covers everything they might want to do or already have done -- i.e. "this is the amount that you can pay to make this go away and avoid bringing in your expensive legal team".

My naive guess would be that somewhere USD $5k-$10k is that amount: small enough to be within budgetary authority, large enough to make it worth the artist's time to chase up.

In reality, I'd suspect and hope that the artist already has an e-mail from Disney's brand protection team, or whatever they call it, with an apology and an offer to pay immediately. Disney's surely one of the most brand-conscious companies in the world.

[sk5t]

IMHO this looks like a substantial infringement, and $5-10K is peanuts. The signing authority of a middle manager would not factor into a settlement demand whatsoever, if it were me.

[robryan]

If there was any kind of ballpark figure on how many bags they have sold, that would be a good starting point.