[snowstorm]

When I looked at the homepage, I didn't know what it is for. I had no idea what "outlet" really meant(advertising in mall). Then I looked at the FAQ. I thought it's another online ad network.

Then I looked at inventory in CA. I finally understood that it's for offline advertising.

I suggest you to put in a couple of outlets inside the window when I mouse-over a state in the map on the homepage.