[happycube]

I've read (but haven't personally confirmed) that Netgear used skinned OpenWRT on some of their routers (like the wndr3700v1)

[justincormack]

It is true http://www.myopenrouter.com/ is their info page. They make it really easy to flash, and provide specs as well so they are well supported so you can use a different version, but it does ship with it too.