[astar]

From the article: Since the game’s release, in 2009, Minecraft has sold in excess of twenty million copies, earned armfuls of prestigious awards, and secured merchandising deals with LEGO and other toymakers. Last year, Persson earned over a hundred million dollars from the game and its merchandise. Persson—better known to his global army of teen-age followers by his Internet handle, Notch—has a raggedy, un-marketed charm. He is, by his own admission, only a workmanlike coder, not a ruthless businessman. “I’ve never run a company before and I don’t want to feel like a boss,” he said. “I just want to turn up and do my work.”

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He sounds like a modern day Woz, except he was successful despite not wanting to get involved in business. (by that I mean, Woz was successful, but we don't know how he might have turned out if Steve Jobs didn't push him to cofound Apple)

[tobylane]

He has something more easily translatable to a product, just add a login system. Woz had blueprints and a few of his own, a physical product with massive costs for each one.

[cma]

Reminds me of Veblen's "The Instinct of Worksmanship"