[jskopek]

The site seems to map purchases down to the individual address of the customer (you just have to zoom in a while to get there). As a potential zappos customer, I can't help but feel a little weirded out that my order information is so public. I can't really think of any real security violations (other then a really convoluted phishing app), but it'd be interesting to see if they can even legally report this data under their user agreement policy

[immad]

It probably isn't the actual address. GMap just doesn't allow you to put fuzzy points in, I have had difficulty with that before.

So if you did try to trace down that person you would be knocking on a random door asking about a shoe they don't own.

[Luc]

It may not be the actual address - I noticed a shoe purchased a few hundred miles off the coast of Africa in an area without islands (I zoomed in to check!).

[andyking]

That's probably 0 degrees north, 0 degrees west, right on the Greenwich meridian and the equator, in the Gulf of Guinea. It's a spot that basically means "no data".

[Luc]

Ah, good one! The images don't correctly relocate when you zoom in, which might explain why I didn't notice the glaringly obvious dashed line...