[Terretta]

We often deploy promo sites to handle TV traffic.

For top cable shows (top 5 in weekly cable ratings), a rule of thumb we've found works for planning is 100 thousand uniques per second of time the domain or URL is shown or spoken, during and following the ad. If the brand is the domain, that counts too.

So 15 seconds of clear call to action exposure can drive 1.5 million uniques. Numbers are lower without a call to action.