[MBCook]

Every year The Consumerist opens submissions for a week or two. Readers submit companies and the 16 finalists are chosen (not sure if it's pure numbers or there is some editorial discretion).

At that point it's all voting by readers.

It's easy for someone like EA to get high in a bracket like this. They've pissed off a lot of people who are active on the internet, and they've been against some easy targets. AnheiserBusch/InBev isn't a company that people line up to hate (unlike Walmart or some other perpetual nominees) and Facebook, despite often acting creepy as hell, is loved by millions and millions of people.

On the other hand, EA keeps making enemies; and their last dustup was just weeks before the content.