[localhost3000]

press for us (and we've gotten quite a bit) has mostly been useful in getting over the 'never heard of you' hurdle which i think is absolutely huge for just about any business conversation. the power of name recognition is astounding. we're a small app - we count our users in thousands units not millions - but our userbase is highly engaged, using our app every time they go to work and our most valuable user segment (bar staff) generally doesn't care about the press and certainly not tech press. mainstream press is mostly a fleeting adrenaline rush and ego stroke for us, it's primary value is street cred.