[bromley]

The closest my company has come to mainstream fame was in the Wall Street Journal. It was a half page article on page 2 - not about us but more the data from our system (a specialist kind of weather data for energy-data analysis).

I don't think it drove more than about 100 extra visitors - truly a drop in the ocean. As a kind of direct marketing I think it was pretty much useless as the readership is so broad whilst our business is so specialist (no use in exposure unless it's to the right audience).

But we can now mention the WSJ piece as a kind of credibility signal. And for that it is great.

[garbowza]

Great point about the value of the social validation from high-profile media coverage! That's usually more important than the minimal traffic it drives.