[orangethirty]

Its not the traffic that they send, its the quality. TV, printed, and radio traffic are still very good. I once had a magazine mention and only had about 50-ish extra visitors. But, that turned into doubling my sales for the next 2 months. Its not the traffic, but the conversions and sales.

[TrevorJ]

This is true to a huge extent. The quality of the traffic matters so much more than the raw number of visitors.