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by rrival 4829 days ago
In 2008, a Consumer Reports Money Advisor TV segment that featured http://www.PriceAdvance.com was syndicated to news programs in 15 states right around the holidays. That led to 125k+ installs of our toolbar.

In October 2007, the Wall Street Journal mentioned Startup Schwag on the front page, below the fold. That yielded ~15 signups for the ~$20/mo service, though admittedly its appeal was a bit niche.