[bherms]

for anyone else interested in what approach they were using for it:

<video style="display: block;" class="_534g" id="fbhome-cinemagraph" autoplay="1" loop="1"><source src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676434/970/1... /><source src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-prn1/676663/942/1... /><img class="_53ol _53ol img" src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676513/617/1... alt="" /></video>

[zevyoura]

Interesting; cinemagraph is a reference to a style of .gif animation popularized on tumblr and reddit's /r/cinemagraphs.